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The Secrets of Improving Reading Comprehension:
Van Gogh and Coca Cola
 

 Chapter 21:
Color in Education, Advertising & the Arts

In this pioneering chapter, bursting with little known facts of especial interest to educators, you will discover:

  • Why
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    38-39 40-41
    42-43 44-45
    46-47 48-49
       
    color improves reader response rate by 34%
  • The impact of color on eye movement, neural activity and heart rates
  • Medieval textbooks that used color to improve reading comprehension
  • Medieval law books that used color to explain complex legal concepts and terminology
  • Full color reproductions of the oldest surviving graphic organizers
  • How geometry was taught in color in 3 rd century China and 19 th century America

“It would be remarkable to have even some of the control over the eye movement, neural activity and heart rates of our students that advertisers have always had with consumers. My students enter the classroom with ungodly amounts of energy. They come in crazy, all sugared up, their pockets brimming with foods high in fat, salt, caffeine, sugar. Candy of all kinds is passed under their desks in a ritual of black market proportions. Some students are certified emotionally handicapped and will not sit still. Others grow six inches or more during the school year. I need at least five to ten minutes just to settle them down. Getting them to focus on the black and white page can be an excruciating ritual.”
From Goodbye Gutenberg, Color in Education, Advertising and the Arts, page 229

“Armed with a background armour of teaching students in midcity Bayard Rustin High School for Humanities in Manhattan, having struggled with the youthful products of the visual generation influenced by television, video games, music videos, wildly mad animation feature films - Kirschenbaum came upon the idea that kids got bored with the written word, the blocks of black and white monotonous words that failed to generate not only their attention but also their hunger to learn.”
Grady Harp, Museum curator and writer
 
Click on any of the thumbnails at left
See why early reviewers have been astonished by these imaginative designs... Find out why they have hailed Goodbye Gutenberg as the blueprint for the coming Renaissance in literature and the arts... Or click here for a complete, chapter by chapter tour.

A Once In A Lifetime Opportunity

Dear Friend,

I am a high school teacher at a public school in the Bronx, not a salesperson, so I can’t give you a “sales pitch” here. I can only tell you a little more about this first edition, what makes it so special, and why at this price it is an amazing bargain.

The price is attractive even if it were not a first edition. Books with this much high quality artwork typically sell for $75 - $125 — or even more. One of the books in my library, which I discuss in Goodbye Gutenberg, is entitled, Mira Calligraphae Monumentae. It is published by the renowned J. Paul Getty Museum in Los Angeles and sells for $150. Now consider the price: $150. First, there is nothing rare or unusual about this Getty Museum book. Second, the book is literally half the size of Goodbye Gutenberg and has only one third the number of images. Yet it sells for more than three times than Goodbye Gutenberg.

If you visit the websites of leading art, design and coffee table book publishers, you will find many that are priced in the $60.00 - $90.00 range. They rarely — if ever — offer as many high quality images as Goodbye Gutenberg. They rarely contain such groundbreaking designs. And they rarely are first editions.

If you are reading this page, it’s probably because you know someone who has a copy of Goodbye Gutenberg and you’ve probably seen the actual book yourself. At the very least, you have clicked on the pop-up windows and seen the gorgeous full-color pages throughout this website. You know what a rare and extraordinary a find this is. And you can own Goodbye Gutenberg for only $47.95.

You can still own a limited first edition printing… but hurry!
Only 4,700 copies of Goodbye Gutenberg were printed. When this edition sells out, that's it, there will never be another chance to own a limited first printing. Just to give you an idea of the potential value that books can have, consider just a few of the first editions by contemporary authors that have appreciated dramatically over the past 20 years:

Anne Rice, Interview with the Vampire: $1,000
Thomas Pynchon, V: $3,000
Alice Walker, Once: $1,500
Toni Morrison,The Bluest Eye: $5,000
Harper Lee, To Kill A Mockingbird: $20,000
Sue Grafton: A is for Alibi: $1,500
Tom Clancy, The Hunt for Red October: $1,250

Source: Firsts Magazine, December 2001

Now I can't guarantee that in 20 years Goodbye Gutenberg will be worth a million dollars. But I can guarantee that you will be amazed, stunned, absolutely flabbergasted by this book. At the very least, you will consider it gorgeous and want to keep it for a lifetime. You will want to share it with family and friends. If not, just send it back for a full refund. No hassles, no questions asked.

Guaranteed to astonish – or your money back
This limited edition of Goodbye Gutenberg will go on sale December 1, 2004. I am offering you a chance to reserve your special autographed edition today. If you send me an email now and let me know you are interested, I will send you a special coupon which will allow you to purchase Goodbye Gutenberg at a discount. You are not required to leave a credit card. I am making this special offer only to those who heard about this website from friends and family.

This edition of Goodbye Gutenberg is more than just a book and more than just another Christmas present. It is a cultural heirloom for your family, a gem to own and cherish for a lifetime. But don't wait another moment! This most amazing and unique holiday gift will soon be gone. It is truly a once in a lifetime opportunity.

Just email me at val@goodbyegutenberg.com, let me know you are interested, and I will email you a few days before the book becomes available. At that time you will receive your coupon and 30 day, risk free offer.

You can’t lose
With a 30 day free trial, you truly can’t lose. I’m so confident that you’ll be thrilled and delighted with this book that you will want to treasure it and share it with family and friends for a lifetime.

Please feel free to email me with any questions.

Warmly,

Valerie Kirschenbaum
val@goodbyegutenberg.com

PS
This special limited first edition of Goodbye Gutenberg is being made available to United States customers only.


 
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© 2004 by Valerie Kirschenbaum. All Rights Reserved.