“We will seek the rose in the prose. We will find the light in delight.”
Valerie Kirschenbaum
First there was Bookman... Now there is Booklady Did you know that in the 500 years since Gutenberg invented the printing press, not a single female writer has ever designed the font used in her own book – until now? That all women writers and readers have been limited to male designed fonts, most typically one of the Roman serifs such as Bookman, Bembo, Sabon and Times New Roman? In this section of Goodbye Gutenberg, you will discover the seismic shifts that are taking place in publishing - shifts that no reader or writer can afford to miss.
Discover why thousands of women writers will switch to “feminine fonts” in the coming years Recent studies by leading neuroscientists have found that different parts of our brains are activated by different kinds of letterforms. The studies also found significant differences in the learning styles of men and women. Women readers have innate visual preferences – preferences that have been repressed by 500 years of exclusively male oriented typography.
In Goodbye Gutenberg, you will discover
How famous women writers of the Middle Ages used calligraphy to express themselves in ways not possible with standard black and white print
How women writers are now empowered to use emotional fonts, with categories such as intimate, warm, gentle, vivacious, and passionate
How the great male typographers relied on abstract, mathematical principles for their font designs
Why in the next ten years we will experience a Renaissance of “feminine fonts” and books designed by women writers
"The writing is inspirational, and the visual layouts make turning every page a wonderful surprise.” Ruth Henriquez Lyon
Click on any of the thumbnails at left See why early reviewers have been astonished by these imaginative designs... Find out why they have hailed Goodbye Gutenberg as the blueprint for the coming Renaissance in literature and the arts... Or click here for a complete, chapter by chapter tour.
